20 Years Later, The Story Behind the Iconic KSRTC Ad on a Baby on a Bus Still Sparks Discussion

A photo of a baby peacefully sleeping on a stroller, combined with a simple idea, transformed KSRTC's luxury buses into moving billboards. This image, featuring a baby sleeping next to KSRTC's luxury 'Airavata Club Class' buses, is now two decades old. The photographer, Senthil Kumar Muruganandhan, from Bengaluru, expressed pride over the continued popularity of this photo. Recently, he shared a video of a moving KSRTC Airavata bus on Instagram, which garnered over 4 lakh views and brought back memories of this campaign.