Multiplexes use 'Halo Effect' psychology to manage audience spending and exit flow

A recent observation notes the contrast between the 'Red Carpet' and golden lights used for entry into multiplexes, versus the narrow, unlit concrete steps at the exit. Experts suggest this design is a master plan based on psychology. This design utilizes the 'Halo Effect,' making the audience perceive everything inside as premium and luxurious. The exit path is designed to quickly move the crowd out, allowing the theater to prepare for the next show.