John Paul DeJoria's story: A mother's word changed a boy's perspective

John Paul DeJoria, founder of John Paul Mitchell Systems and brand owner of Pattern, is a businessman who has focused on social service. His life goal includes helping the destitute, providing food for orphans, creating employment opportunities, protecting whales, and assisting women and children in distress. The story recounts how a 10-cent coin given by his mother on Christmas Day changed his perspective. The coin was given at a department store in central Los Angeles, where his mother instructed him to place it in a bucket next to a person ringing a bell. The mother taught him that those in real need always exist, even if he had money, and encouraged him to help others.