Bounce, a startup that turned a problem into an opportunity, grows in Bengaluru's traffic

Bounce, a startup, started by three friends, successfully converted Bengaluru's traffic problem into a business opportunity. The company initially launched 'Wicked Ride' in 2014, a premium bike rental service. Later, in 2016, they identified the need for a vehicle to connect commuters from the Metro station to their homes or offices, leading to the development of the dockless bike sharing system, Bounce.