Biocon's 'Corporate Commuter Nudge' program brings ₹66 lakh revenue to Namma Metro, reduces cab use by 39%

Biocon's 'Corporate Commuter Nudge' program, launched in April, has seen over 1,500 employees shift from private cabs and vehicles to public transport. This initiative generated ₹66 lakh in additional revenue for BMRCL. Furthermore, the program led to a 39% drop in cab usage and provided BMTC with an additional ₹1.1 lakh from 253 bus passes.